Hence the flowering of proposals ready for use

It is a true plebiscite: 89 of the French themselves followers of gardening, says a recent Unep-Ipsos poll. Is this trend that more than three-quarters of our compatriots living in the city A urge to green as the counterpoint to the increasing urbanization of the countryside Michel Conte, President of the Executive Board of Jardiland, sees a "movement", well beyond the simple phenomenon of mode, which is expressed in a generation and is worth to garden centres to register double-digit growth rates year after year. As often modern commerce and marketing, the models came from across the Atlantic. Thus, garden centres now offer their clients real thematic routes on the journey, the design or contemporary art. The garden also submits the ritual of the mode: the Dutch Office of flowers publishes each month a book signed trends Lisa White, providing ideas and advice from presentation of flowers and foliage. Currently have the rating: grass seeding random fields flowers, poppies, blueberries and gold buttons. This taste for the natural coupled with unusual colors such as yellow and Orange for hyacinth cravings.

It spends much to maintain and beautify the Garden since, according to Jardiland, average basket rises to 45 euros, knowing that fans go 8 times per year in their favorite gardening, the fierce up to 27! Resulting from the merger of its two major franchisees, teaches (and his little sister, Vive garden) became number one in France with 20 of the market and some 220 stores. An observation post ideal for measuring this taste of the Green, that the crisis could encourage with the return to grace from the garden.

Garden trend

Aromatic herbs, tomatoes and other strawberries for terraces and balconies attract more and more. Concern to obtain supplies at low cost, interest in sustainable development, but also taste quality found, without forgetting the playful side of the thing, grow to grow fruits and vegetables. The French are 30 already maintain a vegetable garden, but 51 say they want to do so in the year, according to a study just published Lightspeed Research. Vilmorin surfing this wave with vegetable seeds radio spots involving the boot of carrot and lettuce at a very competitive price. The mark offers the novices "plant coaching" on the Web. Because, if the appetite for plant growing, knowledge of their culture is lost. Taken by children and their careers, young people have little time for gardening. Hence the flowering of proposals ready for use. Mac Flower, cans containing seeds and substrate, thus has released a collection kitchen growing cherry tomatoes and red peppers. And Monoprix offers a range of strawberries and other groseillers.

The landscape painter Pierre - Alexandre Risser, finds him, that if "people like the garden, they do not necessarily want to bend to his chores. Installed at Saint-price, at the edge of the wood of Montmorency, it designs and produces City Gardens, balconies and terraces. For those who have the chance to have, it has become a piece but as full applicant much attention and care than the living room or kitchen. "We are witnessing a permeability between the inside and the outside," he observed.

Beau immediately

Paradoxically, Garden, seen as anti-stress remedy where it would end the rhythm of the seasons and the cycle of plant life, is too must yield to the urge to immediate result. "Easier to satisfy on a balcony envy." "The outcome depends on the budget that is prepared to put in plants already arrivals at maturity," said Pierre-Alexandre Risser.

'Fast', thus wondered last "book" published by the Observatory of trends in the garden (JTB), which recalls that "there is no ecological reason prohibiting planting adult topics. The trick to quickly have a pleasant garden to the eye Structuring the area with a few large "topics" by placing pots in plantations and complete with with "curios" (at home) to growth ultrafast, such as Honeysuckle and eucalyptus. Even some glycines lend themselves to the game, like shrubs and permanent designed to this effect: the Hydrangea paniculata Vanilla Strawberry, champion of speed, or the Golden Pheasant (Leycesteria formosa) tree, which reaches its adult size in two months! Founded six years ago, at the initiative of Jardiland and the field of Courson, the JTB brings together 15 experts botanists, nurserymen, landscapers and as historians, designers which trace the factors of development in the area of the garden. Published each spring, trends book seeks to enhance the plant through such links with the contemporary creation.

More green products

Truffaut began to develop a brand named most "beautiful is Earth". It displays including liquid fertilizers. KB and Fertiligène also out lines of fertilizers, potting mixes, and antinuisibles square green and Naturen ingredients of mineral, plant and bacterial origin.

Largely located in the East, Botanic was the most radical. Since January 2008, 60 garden of the sign prohibits the sale of fertilizers and pesticides. The company, born near Lake Geneva, has established a partnership with MPS, a particularly severe Dutch certification body. "By the end of 2010, all our suppliers of plants will be engaged in an effort to reduce by 30 the use of chemical pesticides and fertilizers", explains Christine Viros, responsible for external relations and sustainable development. A major effort of education clients and training of teams of vendors has been done. "You learn to work preventively." Nurtured and aerated soil becomes alive and will require less treatment, so insects, birds and hedgehogs will undertake to destroy harmful species. "And, increasingly, the plants themselves are called to the rescue of the environment. Their "pollution" action is one of the themes, this weekend, days of the plants of Courson.