However the serious games to democratize

The 18,000 Renault dealers around the world now have an avatar: by the guiding in a virtual concession, they can improve their ability to conduct an interview of sale. Société Générale offers students to invent the Bank of the future playing "citizen act". And Thales presents his trades to young engineers with an invitation to build a lunar base to save Earth from a rain of asteroids... Most of the CAC 40 companies are followers of the "serious games", these "serious" video games often used to train employees.

At the controls of "Driving his maintenance of sales", Renault vendors must respond to each situation. And the behavior of the client changes their choices. At the end of the part, a coach-avatar helps the seller to decrypt his educational record. "Let the learner to immerse yourself in the game, it is good, but it must also help him to learn from what he lived", continues David Guillocheau, Associate Director of the HR Talentys consulting firm.

A playful aspect

While the traditional e-learning is sometimes behind, a game made more join teams. "Yes, the training can be funny," smiles Véronique Fontaine, Director of the formation of Orange France Telecom, which has notably developed a program to introduce 1,500 managers pedagogy. Nevertheless, the playful aspect is not the sole jurisdiction of the "serious games": "" repetition is the other founding principle, says Damian Nolan, commercial Director of Daesign, who designed "Lead an interview of sale". U n "principle particularly effective when addressing behavioral training, because it does not change the attitudes of a simple click of doigt.". In fact, these games also affect knowledge-be: "e-learning promotes the transmission of know-how." It is a tool of knowledge. "The"serious games"are more focused on the experience," observes David Guillocheau. Thus, in a game for its 900 managers, mutual MMA addresses the delicate theme of the fight against discrimination. "We have identified the"serious games"since a time already as an effective tool broadcast a new culture, new habits", explains Jean-François Lafont, responsible for the distribution of MMA training pole.

But the "serious games" are also evidence of their usefulness in recruitment. Creating a real buzz on the Web, Moonshield was the "employer branding" Thales in the world. For its part, l ' Oréal has concocted "Reveal", "developer of talents" to attract students for internship. Before playing, however, they must test designed by recruitment firm... Because these games "also allows to first sort of CV", says Damian Nolan.

Next step: "add a layer of 2.0, advance Christian Gayton, President of Qoveo, lyonnais designer of"serious games".". We will see the emergence of communities of learners who share and enrich the content in a collaborative. approach The "social learning" then piggyback on the games... Provided around an obstacle of weight, their price. "Driving a sale maintenance" cost to Renault the bagatelle of 150,000 euros. Thales to Moonshield has spent more than 500,000. Even if "the bulk of the market is rather between 100,000 euros and 200,000 euros", temper Damian Nolan.

However, the "serious games" to democratize. Encouraging sign: plan stimulus, 20 million euros were assigned to the development of 46 projects. "Search lost data" designer who immerses learners in a polar to impart good practices on the protection of sensitive data, the Qoveo company aspires to the scope of all his games: "we are creating a product catalog"on shelf", of which the licence is not more than 60 euros by user".explains Christian Gayton. In addition, "games engines can now be recycled, which significantly lowers the costs of design, reveals David Guillocheau. Dressed in a new scenario and a new virtual environment, they can be used by other entreprises.

Remains to sink the technical details: "when it launches a project, it takes six to eighteen months of development... more a few weeks delay", prevents Jean-François Lafont. He knows whereof he speaks, the implementation of his last game on the platform of the company proved to be much more complicated than expected...