Revenues from the FFF have indeed already amputees of 4

The subject much annoys football lovers, but France football team it is also... a brand, a product and as the marketing, a marketing experts say. In the matter, this cette Coupe Cup of the South African world is also the prologue of a new policy marketing and trade of the French Federation of football (FFF), the blues are the showcase and the main source of revenue (about 65). Because, despite their poor performance over the past two years, they remain a beautiful case.

As of July 1, the sponsors of the FFF for the period 2010-2014 will be implemented in a totally revamped Framework, the Federation Manager now direct its marketing rights, long entrusted to an intermediary, Sportfive. This strategic decision, and for which pushed his Vice President in charge of Economic Affairs, Noël Le Graët, and its Director General, Jacques Lambert, stems from a simple observation: If the amount of the fee is already therefore, French soccer, although being the most attractive sport is a sports product undervalued, in view of the business of the other major national teams performance European but also of other major sports federations French (tennis)(rugby).

The PMU, a new partner

As a result, the FFF has decided to reduce the number of its partners - 12 instead of 20 previously - to give them more visibility, each with an exclusive in its field, inflating his own income. For the 2010-2011 season, the amount of the fees for sponsoring amounts, total to 30.5 m - 24 million previously-, $ 18.5 million for the only blue. Newcomers include the PMU - engaged in diversification in sports betting - among the sponsors of rank 1, while Citroën is slated to replace Toyota, as a sponsor of rank 2. Their visibility will be so increased that the stage of France will be a special dressing Team France. This subject is, indeed, in the heart of the negotiations for a new 15 year agreement between the FFF and the consortium exploiting the compound, which should replace, as from July 1 to the agreement for the period 1998-2013.

Four year contract with TF1

In parallel, to implement the new four-year contract between the FFF and TF1, at EUR 45 million for 11 meetings. If the chain of the Bouygues group, in fine, reduced its investment in the unit, the Blues remain an indispensable element in its programming. The amount of the contract is however theoretical, because the Federation has no control of meetings played outdoors. Or M6 already has three preempted. Revenues from the FFF have indeed already amputees of 4.1 million, as a result of the broadcast by M6 in the Luxembourg-France game, which will take place on March 25, 2011.

For the Federation, the blue generate income with the marketing of television rights sold to third parties and which should bring back for the new season EUR 0.9 million. The amount may seem anecdotal, but this practice is still emerging. It is the same for all what is public relations and "merchandising", which would relevant 0.8 million in cumulative. In addition, France team should generate for the FFF 10 million euros to the title of the ticket.

Finally, the delivery flat of the marketing policy also passes through change of supplier, effective January 1, 2011. Overtaking the German Adidas, partner, Nike is committed to the FFF until the end of the 2018 World Cup. To do this, the US group déboursera EUR 35 million for the first season, the average annual amount of her commitment to the duration of the contract being $ 42 million. The blue étrenneront their New Jersey on February 9, 2011, in an official match between to the Brazil, which Nike is also the provider...